The news could remould the chocolate-making sector with a takeover costing more than 10.0 billion pounds (11.2 billion euros, 16.8 billion dollars).
The Wall Street Journal, citing unnamed sources familiar with the matter, had reported on Tuesday that Ferrero was in talks with Hershey over a potential joint bid.
The pair said in separate statements to the London Stock Exchange on Wednesday that they were considering options regarding Cadbury
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